Cisco a major company in communication and network infrastructure and their products like switches and routers considered main source of income, but now changing the overall focus from these products.
The reason of this sudden change is due to customers, new competitors, pricing and profits. For that matter Cisco is putting hold on annual expansion and cutting the growth to 9 to 11 percent from 12 to 17 percent.
Experts in the industry assume that it is very much difficult to maintain the expansion at previous rate because of company’s size. Switching and routing area where Cisco earns popularity as well as profit but over the years selling graph of these products falls dramatically. It is well noted that other hardware provider give more competitive prices , latest technologies, mobility and virtualization. As matter of fact Juniper Networks slow and steady growth created lot of hurdles in Cisco’s growth.
Despite these facts Cisco declared $40 Billion profit last year in 2010 and hoping that the transition period will be over soon, further a video made by Cisco on Mobile Data transfer presumes to have 66 percent share by 2015.